Businesses Tips for The Average Joe
If you have a small architectural firm, your budget for marketing is probably limited just like the others. Hence, you need to be strategic in spreading the word and attracting new clients. The good news is, there are many ways to do this today, many of them even for free.
Many architects have been slow in adopting social media as a strategy, even if it offers a whole sea of real prospective clients. Social media is hardly a fad. People come here to talk about their lives. Some social media sites are made exclusively for architects and their clients or potential clients, and there are general sites like Facebook, which is for everybody. The idea is to listen and take part in the conversation.
If there’s something you absolutely have to invest in as an architect, no matter how limited your marketing budget may be, it’s a professionally designed website. It plays a key role in your branding. Most importantly, it should be a website made for your clients. In fact, everything you do affects your brand, from your website right down to the car you drive. At the end of the day, you should build a brand people can trust.
Networking can be likened to planting seeds – you won’t know which are going to sprout and bear a new client, whether directly or through an acquaintance or connection. So go around and tell people about what you do, but make sure to keep it real and authentic.
One of the least expensive yet effective ways of getting more clients as an architect is sending out regular email newsletters to your existing and prospective clients. When someone in your circle needs an architect, you will be top of mind.
There’s a lot of technology now that you can use not just to boost your efficiency at work, but also to help you manage your client’s expectations. For instance, 3D visualization and modeling tools let you and your client see what the project will cost or look like even before the space plan is done.
Online marketing is low-cost and effective, and so are other offline strategies. Joining community groups is one simple example. Look for a group that aligns with your target market, or with people who can connect you with your target market. For instance, join an animal rights group to meet prospective vet clinic clients or just animal lovers who might be interested in remodeling or building new homes.
Lastly, keep your existing clients satisfied and they will talk about you in positive ways. Remember that word of mouth is still the most powerful marketing tool you can use. Clients speaking well of you, is marketing.