Figuring Out Businesses

The Top Three Important Metrics That Show the Performance of Your Website

It is important to understand the fact that website metrics are never created the same. You might want to avoid the costly mistake of measuring metrics that have no value to your site. If whatever metrics you are measuring are not leading to any success, rest assured you are wasting your time, money and effort. One of the greatest advantages of measuring website performance correctly is to improve the user experience. Secondly, you get to retain your existing customers and keep them coming back to this site. The other thing worth mentioning is you get not only to identify but also fix possible hitches that may not be noticeable to your competition.

Metrics are viewed as indicators that show how this site is performing. Rest assured if your indicators are all positive, it means your business is also doing pretty well. Don’t be this company that measures its performance without ensuring it aligns to its marketing KPIs. The secret is to identify the metrics that are a sure bet to succeed. Read on to learn about the most common metrics to watch out for.

The first and most important indicator that you should be looking at is what is known as Time to Title. This is simply an indicator of the amount of time it takes your web page titles to load and appear on the visitor’s browser. It shows you a critical part of your site’s gateway and how it’s performing. The best way to measure this would be in real time where you check and follow through all the marketing campaigns in place that drive organic traffic to your site.

You might also want to check on the number of visitors to your website at any given point in time. No doubt measuring traffic to this site at any given point in time is the greatest measure of success in online marketing campaigns. High traffic time means all your other metrics will be having more meaningful and hopefully positive readings. When you want to know how to adjust your marketing efforts and campaigns, look no further beyond this metric.

Last but not least you have to measure the bounce rate, which also has to be done in real time. Basically, the bounce rate will enlighten you on how your web visitors are finding your website. When your website has a high bounce rate, no doubt your SEO efforts may be misaligned, so you have to go back to the drawing board and check. CalcuNation is one effective online tool that can help you calculate the staying power of your website, i.e., the bounce rate so you can know where to adjust accordingly.