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Knowing about the Lincoln Motor Company A division of Ford Motor Company, Lincoln or Lincoln Motor Company primarily sells luxury vehicles. Although the Lincoln cars are mainly sold in the US, it has also found a market in the Middle East, China and South Korea. The current models are two sedans – Continental and MKZ, three crossover utility vehicles – MKC, MKT, MKX, and a sport utility vehicle – Navigator. It was Henry Leland and his son, Wilfred, who founded the Lincoln Motor Company in August 1917, the name given was in honor of Abraham Lincoln, 16th US president. About that time when the company started, World War I broke out and their source of income was through military contracts where they assembled Liberty V12 aircraft engines, using cylinders made by Ford Motor Company, along with other motor companies, like Buick, Cadillac, Marmon, and Packard. Their first automobile was the Lincoln Model which was marketed as a luxury car, competing against other American luxury cars, but at the end of the war, the company shifted entirely for automobile production. After selling 150 cars, the company was forced into bankruptcy and was sold to Ford Motor Company for US$8,000,000. While Ford Motor Company was also selling their brand of luxury cars, the company found little acceptance on those cars, but with the acquisition of Lincoln, the nameplate became a top-selling rival along other luxury cars. By the time that Lincoln has been considered a subsidiary of Ford Motor, new Lincoln H-series were made in car versions of sedan, coupe, and limousine and all installed with the Lincoln V12 standard equipment. It was Edsel Ford, co-founder of Ford Motor, who revolutionized the Lincoln’s patent luxury cars and came out with a new, personal luxury car, which was popularly known as Lincoln Continental.
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By 1945, Ford Motor merged Lincoln with another car company, Mercury, forming a new division, Lincoln-Mercury, and with this new division, a two-model lineup was produced, Continental and the Zephyr-based range. When the Mercury division was cancelled in December 2012, Ford Motor changed the name of Lincoln into Lincoln Motor Company.
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Due to the success of their all-new MKC crossover, sales have increased in these consecutive years: 16% in 2014, 7% increase in 2015 and 10% increase in 2016. Lincoln’s history of brand image started in 1927 when a greyhound was attached as the hood ornament and in the 1930s, they used a coat of arms with a red cross in the center and a knight’s helmet at the top as the official emblem. The introduction of the coat of arms, as Lincoln’s well-known brand image, coincided with the introduction of Ford’s coat of arms, of which this branding evolved into the framed, four-pointed star that is currently use now.